Franschhoek Drives Winter Demand with Midweek Staycation 2026
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As winter settles over the Cape Winelands, Franschhoek Wine Valley (FWV) is reinforcing its commitment to local tourism with the launch of its Midweek Staycation 2026 — an initiative designed to stimulate off-peak travel while delivering exceptional value for South African residents.
Running from 1 June to 15 September 2026, the campaign highlights the valley’s quieter season, where fireside moments, fine wines and a celebrated culinary culture set the tone for a slower, more rewarding escape. Long lunches, leisurely strolls along the village’s main road and time spent browsing Franschhoek’s boutiques, galleries and speciality stores further enhance the staycation offering.
Participating properties
Wildeberg, La Ferme, Neighbourgood Franschhoek, Ashbourne House Guesthouse, Chapter House Boutique Hotel, Plumwood Boutique Hotel, Stony Brook Cottages, Kilima Franschhoek, Rickety Bridge Wine Estate, Cape Vue Country House and L’Ermitage Franschhoek Chateau & Villas.
Each package is structured around a “Stay 3, Pay 2” offer for two guests sharing, and includes accommodation, dinner, wine tasting for two and a R500 FWV voucher redeemable at participating businesses.
In their words
“Winter is a critical time for the valley’s tourism ecosystem,” says Ruth McCourt, CEO of Franschhoek Wine Valley. “While visitor numbers naturally slow, initiatives like the Midweek Staycation provide a meaningful boost across our network — from accommodation, restaurants and wine estates to galleries, boutiques and other local businesses. The structure is designed to extend visitor spend beyond accommodation, directly benefiting the wider local economy while giving South Africans the opportunity to enjoy exceptional value.”
The campaign is built on strong collaboration across the valley, with accommodation partners working closely alongside local restaurants and wine estates to create distinctive, considered experiences that reflect the depth of the destination — positioning Franschhoek as a standout winter escape.
How to book
Bookings can be secured by quoting STAYCAY26. For more details, visit franschhoek.org.za/staycation-2026.
Distributed on behalf of “Franschhoek – Valley of Dreams” by Open Doors Collective.
